https://markdanalytics.ca/ Practical notes on Adobe Analytics, Google Analytics and the data layers that feed them. en-ca https://markdanalytics.ca/practice/ https://markdanalytics.ca/practice/ What to document when running an enterprise analytics practice, from QA standards and variable records to developer specs and a base Adobe and GA4 setup. Thu, 29 Oct 2026 00:00:00 GMT Mark Dykeman https://markdanalytics.ca/practice/multilingual-sites/ https://markdanalytics.ca/practice/multilingual-sites/ How to track a site that exists in more than one language: one reporting language for every value, language as a variable to segment on, and the page-language versus browser-language distinction. Thu, 29 Oct 2026 00:00:00 GMT Mark Dykeman https://markdanalytics.ca/blog/how-this-sites-data-layer-works/ https://markdanalytics.ca/blog/how-this-sites-data-layer-works/ One page object, two data layers. A tour of the dataLayer and adobeDataLayer setup behind every page here, and why it's built that way. Thu, 29 Oct 2026 00:00:00 GMT Mark Dykeman https://markdanalytics.ca/blog/testing-adobe-web-sdk-without-an-adobe-account/ https://markdanalytics.ca/blog/testing-adobe-web-sdk-without-an-adobe-account/ How this site runs Adobe's real Web SDK against a stand-in Edge Network, so every XDM request can be built, sent and inspected without any data reaching Adobe. Thu, 29 Oct 2026 00:00:00 GMT Mark Dykeman