Practical notes on Adobe Analytics, Google Analytics and the data layers that feed them.
{
"event": "page_data_ready",
"page": {
"name": "home",
"type": "home",
"section": "home",
"siteName": "Tag & Layer",
"path": "/",
"language": "en-CA"
},
"user": {
"loginStatus": "guest"
}
}One page object, two data layers. A tour of the dataLayer and adobeDataLayer setup behind every page here, and why it's built that way.
How this site runs Adobe's real Web SDK against a stand-in Edge Network, so every XDM request can be built, sent and inspected without any data reaching Adobe.
A pretend outdoor-gear shop with a full purchase path. Nothing is sold and no details are collected.
view_item_list · select_item · view_item · add_to_cart · remove_from_cart · view_cart · begin_checkout · add_shipping_info · add_payment_info · purchase · view_promotion · select_promotion
A pretend local news site with a self-hosted video player wired for media tracking.
video_start · video_progress · video_complete · video_pause · article scroll depth · teaser clicks
Both sites also run Adobe's Web SDK against a stand-in Edge Network on this domain. How the mock Web SDK setup works.
Newest first, this page only. Web SDK shows each request the SDK built and where it went.